2026-10-14 · Moni Happy
How Much Facial Tissue Does a 20ft Container Hold Wholesale?
A 20ft container of facial tissue wholesale usually holds around 2,500-4,000 export cartons of standard 3-ply facial tissue (about 100-200 sheets per box or soft pack), giving a typical 15-25% distributor margin on an indicative basis. The exact count depends on carton dimensions, which the supplier's packing list fixes.
- Indicative facial tissue wholesale loading: 1x20GP ~ 2,500-4,000 cartons (~28 CBM usable), subject to the packing list.
- Typical distributor gross margin: 15-25%; retail markup commonly 25-40%.
- Standard formats: 2-ply/3-ply, 100-200 sheets, cube box or soft-pack; multi-packs move faster in modern trade.
- MOQ is commonly 1x20GP; payment usually T/T 30/70; lead time about 30-45 days.
- Request current facial tissue wholesale pricing and a free sample.

Facial tissue is a high-frequency, low-ticket add-on for diaper distributors: it travels in the same cube, rides the same truck, and boosts basket size at checkout. Because tissue cubes out fast, container math is the single biggest profit driver.
How many facial tissue boxes fit in a 20ft container?
Divide the usable ~28 CBM by carton CBM and apply 80-85% loading efficiency. A standard 3-ply box carton may hold 24-48 boxes; that yields roughly 60,000-160,000 boxes per 20GP. Confirm the figure against the supplier's exact carton dimensions and pallet plan.
What margin can a facial tissue distributor expect?
Indicative distributor gross margin is 15-25%, lower than wet wipes or cotton towels but with very steady repeat demand. Retailers typically mark tissue up 25-40%. Profit moves with freight per box, so fill cube fully and reorder on sell-through data.
Which formats should a first facial tissue wholesale order include?
Start with 3-ply cube boxes for pharmacies and baby stores plus soft packs for convenience and e-commerce. Add a multi-pack (3x or 5x) for modern trade. Mixing formats protects shelf space and average order value.
How does facial tissue fit the baby-care category mix?
Tissue pairs with diapers, 99% water wipes and cotton towels on every invoice. See the Southeast Asia distribution channels guide for how modern trade, pharmacies and e-commerce buy the category mix, and our facial tissue range.
Frequently asked questions
What is the MOQ for facial tissue wholesale?
Commonly one 20ft container, roughly 2,500-4,000 cartons, depending on format and carton size.
Can facial tissue share a container with diapers and wipes?
Yes; tissue and wipes fill leftover cube and are the fastest add-on lines for a diaper distributor.
What margin does facial tissue return?
Indicative distributor gross margin is 15-25%, subject to the formal quotation and freight terms.
How do I get facial tissue pricing?
Request the current price list, packing list and a free sample through /partner.
Bottom line: Plan a 1x20GP facial tissue wholesale order of roughly 2,500-4,000 cartons, target a 15-25% distributor margin, and mix boxes with soft packs and multi-packs. Confirm the exact piece count from the supplier's packing list and request formal pricing before any deposit.
Sources and further reading
- ASEAN Tariff Finder (HS 9619 / paper products preferential tariffs)
- ISO 9001 quality management standard
Commercial figures are indicative planning ranges and subject to a formal quotation; statutory rates must be confirmed with a licensed customs broker.
Frequently Asked Questions
What is the MOQ for facial tissue wholesale?
Commonly one 20ft container, roughly 2,500-4,000 cartons depending on format.
Can facial tissue share a container with diapers and wipes?
Yes; tissue fills leftover cube and is the fastest add-on line for a diaper distributor.
What margin does facial tissue return?
Indicative distributor gross margin is 15-25%, subject to the formal quotation.
How do I get facial tissue pricing?
Request the price list, packing list and a free sample through /partner.
Distributor resources
If you are evaluating suppliers for your market, these are the pages that answer the commercial questions — in the order buyers usually need them.